Spread Education through Education Times
Education is booming with the rising awareness in a growing population seeking opportunities to expand education. To meet this demand at every level – from the day- and primary-school levels to higher educational and technical institution levels – enterprising educationists are finding ways to reaching these aspirants with the enlightening opportunities they have to offer. To do so, there are a wide array of media options. These include the press (newspapers and magazines), print (brochures and leaflets), outdoor (banners and hoardings), electronic (Internet, TV and radio) among others.
The most cost-effective option is the press as it has the flexibility take all kinds of ads to predetermined target audiences. In the English media, the leader is The Times of India (TOI) which has daily readership of 76.43 lakh (as per the Indian Readership Survey of 2012) along with a daily circulation of 2,716,291 (as of Jan–Jun 2017) according to the Audit Bureau of Circulations, being among the highest in English newspapers in the world.
The Times of India education display advertisements offer advertisers the opportunity to advertise in as many as 36 editions across India – Mumbai, Delhi, Chennai, Kolkata, Bengaluru, Hyderabad, Indore, Jaipur, Ahmedabad, Surat, Coimbatore, Madurai, Trichy, Puducherry, Patna, Pune, Calicut, Kochi, Lucknow, Nagpur, Nashik, Panaji, Mysuru, Hubballi, Mangaluru, Bhubaneswar, Visakhapatnam, Chandigarh, Raipur, Ranchi, Guwahati, Trivandrum, Aurangabad, Kolhapur, Bhopal and Varanasi. Ads can be taken in more than one edition (for instance, Mumbai + Delhi + Chennai + Kolkata) and, if they are of the same size and subject, will earn discounts on the combined rates of the editions concerned.
Times Education is a free supplement published by every edition of The Times of India on Tuesdays. It carries display ads which can be of any size on any page – full page, half-page, quarter-page and even smaller. They can also be in colour to attract more attention.
Education classified advertisements in TOI can be in either the lowest cost text ad with run on line (ROL), or the more expensive classified display CD ad which is still cheaper than display ads.
One can book a classified, classified display and/or display ad online and directly deal with the editions concerned. But this is a complex and time-consuming method. Much easier is to follow others from all over India for whom the speediest and smoothest way to place an advertisement in Education Times is through Adinnewspaper, the online facility of an INS-member advertising agency. It offers such free services as Education Times ad rates, provides ET ad samples and does ET Ad booking
