It’s a newspaper with a difference. Unlike other broadsheet dailies, Mid-Day has a unique compact format and is published in three languages simultaneously, English, Gujarati and Urdu (as The Inquilab) in Mumbai and Pune. Launched in 1979 on six days a week, it came out with the Sunday Mid-day edition in 1981 before being bought out by one of the country’s leading media and communications groups Jagran Prakashan in 2010.
Besides its declared focus on local news, Mid-Day also dwells on national and international news, lifestyle, films and sports from Monday to Saturday. In addition to these sections, the Sunday Mid-Day edition has an extended puzzles and games section and the fairly comprehensive lifestyle section carries articles and features on Travel, Food, Automobile reviews, Health, Books, Interviews of well-known citizens and other high-society topics of interest. This accounts for its distinctive niche audience which advertisers of certain goods, services and events seek.
With an Audit Bureau of Circulation certified 3,14,000 circulation and a readership estimated at 50,000 in Mumbai alone, the Mid-Day English edition is among the 10 leading Indian newspapers by readership according to the 2013 Indian Readership Survey list.
Mid-Day newspaper advertisements can be place in such categories as Lost Found, Property (real estate to be sold, bought, rented or leased), Tender Notices, Announcements, Education, Situations Vacant and others.
Mid-Day newspaper classified ads can be placed for a minimum of five lines. Display ads of all sizes are also accepted.
To make it easier to book ads in Mid-Day newspaper, one can simply use one’s own home or office computer from anywhere in India to contact the recognised online advertising facility Myadvtcorner which has a dynamic media section that can provide all assistance and do the needful in getting ads released at the right time and place instantly at no extra cost.