Advertisements inform students about the courses they need for their growth, the institutions – schools, colleges, universities and others – that offer the courses, along with the details like their contents, locations and timings. That’s how education ads in newspapers link the two, the course providers and course seekers.
And the choice of newspapers is many. They include school, college and institution ads in Indian newspapers such as The Times of India, The Hindu, The Hindustan Times, The Indian Express, Deccan Herald, Andhra Jyothi, Anandabazar Patrika, Assam Tribune, Kashmir Times, Punjab Kesari, Dainik Jagran, Hindustan Hindi, Navbharat Times, Amar Ujala, Dainik Bhaskar, HT Education, Education Times etc., among over 1,000 members of the Indian Newspaper Society (INS).
After all, learning and education are essential for the professional and personal growth of an individual. Hence, an average 15-20% Indians spends of their annual income on education. The education domain in India – which includes schools, colleges, universities and institutions of higher education – is a massive sector that is still growing.
Aside from the formal education ads, the informal sector puts out education newspaper advertisements for such subjects as acting, astrology, beauticians, bank P.O., health & fitness courses, martial art classes, yoga, spoken English/French/German etc., fashion designing, hotel management, professional courses, medical courses, computer courses, home tutors for various subjects, and the like. Today, education advertising adds much value to education since it has itself become more competitive and sophisticated. Thus, every kind of educational institution seeks innovative ways to build its image – including many kinds of extracurricular activities like camps and sports activities. These add value to improve their standing. Aside from courses and activities offered, some of the key factors that influence the choice for an educational institution are affiliations, college infrastructure, accommodation available, placements and recruiters.
Because education plays such a vital role in a person’s all-round development, it contributes much to the nation. Education-related advertisements in national and regional newspapers reach young students. The education advertisements in newspapers keep them updated about all aspects of education and the various opportunities in the education sector.
These advertisements can be seen in all four advertising formats – text classified, display classified and display.
• Educational text classified ads (run-on line) black and white can be used to minimise costs since they are charged by the word or line depending on the newspaper.
• Educational display classified ads are more expensive being charged per col. cm. since they attract more attention through the use of such enhancements as colour, small illustrations and logos.
• Educational display ads are the most expensive as they have no restrictions on size, page and colour. These can also be printed as education front, back and third page, full/ half/ quarter page advertisements.
Still, newspaper ads are the most cost-effective because they not only reach remote corners of India in every Indian language, even where there is no electricity or internet connection, but are flexible in terms of size and content.
To reach any newspaper anywhere in India from anywhere else to place admission advertisements in newspapers, the most efficient and speedy means is through Myadvtcorner, the online service of an INS-accredited advertising agency which provides all sorts of media services, free of charge including education advertisement samples and the latest education advertisement rates of every edition of every newspaper.