Business Standard is widely identified as a CEO's newspaper, and is very popular with professionals from a variety of industrial and business operations – besides corporate executives at senior levels. That is because its readers get in-depth coverage of the corporate sector, business, finance, banking, markets and business, apart from inputs of the most influential group of editorial writers and columnists.
Published since March 1975, by Business Standard Ltd in two languages, English and Hindi, Business Standard is a newspaper that mainly covers Indian and international business in addition to financial news and political issues. The newspaper has a special bi-weekly focus section on Personal Business (like money, savings, spending and investment), and the tri-weekly Creative Business (dealing with such businesses as entertainment, media, and non-traditional services).
The main English-language edition is printed from its New Delhi headquarters and 12 more regional centres – i.e. Mumbai, Kolkata, Bengaluru, Chennai, Ahmedabad, Hyderabad, Chandigarh, Pune, Lucknow, Bhubaneswar, Kochi and also Bhopal – to reach readers in over 1,000 cities and towns across India for a circulation of 1,01,814 in June 2014 as per Audit Bureau of Circulation.
Business Standard newspaper advertisements: Big ads of Business Standard are of financial results, like unaudited financial results and audited financial results, as well as public notices and tender notices. This newspaper also has a combined advertisement rate for financial result ads with Andhra Prabha, a Telugu daily newspaper. Otherwise, Business Standard also publishes Matrimonial, Property, Recruitment, Vehicles, Announcement, Lost and Found, Obituary, Remembrance and other categories of ads in its pages every day. Each category has its own rate.
Classified ad booking for Business Standard Newspaper: These are of two kinds – 1) text classified ads, which are charged by word or line, and 2) display classified ads which are more expensive and are charged by the square centimetre. Both have certain restrictions in terms of colours and size.
Display Advertisement in Business Standard Newspaper: These are the most expensive ads because they have no restrictions in terms of colours and size and are also charged by the column centimetre.
Among business newspapers, Business Standard is the only to carry four additional supplements (weekly or fortnightly) on different topics. These are:
• Mondays: Investment – The Smart Investor
• Tuesdays: Management and Marketing – The Strategist
• Alternate Wednesdays: New Economy – Ice World
• Weekends: Leisure, Lifestyle, Enterprise, Motoring
Rates of advertising in these supplements are lower than those in the main paper but different from each other and have to be ascertained from the publication.
The above research can be quite complicated and confusing for people who are not usually dealing with the media in generally and newspapers in particular. It is much simpler for them to just use their office or home computers to contact the instant online facility provided by Myadvtcorner. This is supported by the media section of a full-time ad agency accredited to the Indian Newspaper Society (INS). Those media experts are up to date with all of India’s newspapers in all languages and therefore their rates, discounts, rebates and special packages offered periodically. At no extra charge, whatever benefits accrue to advertisers is passed on to them instantly.