Launched in Chennai in 1994 as an English business daily by Kasturi & Sons who own The Hindu, Business Line – or The Hindu Business Line – is now published from 14 centres. These are: Bengaluru, Chennai, Coimbatore, Delhi, Hyderabad, Kochi, Kolkata, Madurai, Mangaluru, Mumbai, Thiruvananthapuram, Tiruchirapalli, Vijayawada and Visakhapatnam providing a total circulation of over 1,85,000 copies on weekdays and more on Sundays.
Besides corporate coverage and two pages on editorial and opinion, its pages deal with the economy, international business, marketing, agribusiness, logistics, the stock market and stocks and shares, commodities, five pages of mutual fund quotes, mutual fund quotes, states varieties and market watch. Such rich content makes Business Linea big draw with business-minded readers.
The same pages provide advertising opportunities in various categories such as Matrimonial, Property, Recruitment, Tender Notice, Public Notice, Education, Travel, Change of Name, Lost and Found, Obituary and Remembrances among others. Business Line newspaper ads, in each of these categories have a different rate but they are all reasonable compared to the competitors of Business Line.
Classified and display advertisements of Business Line have the same basis as other newspapers in its classified and other pages. The classified ads are of two kinds – Text Classifieds and Display Classifieds. The first of these are charged by the word subject to a minimum of five lines beyond which additional levies will be made. The second is more expensive being charged on a square centimetre basis but it allows various enhancements like visuals to be more eye-catching. Display ads in Business Line are the most costly as there is no restriction on their size, colour, page or position.
However, to book advertisements in Business Line newspaper, it is much more convenient to do the booking through an online facility that saves you the trouble of going to the newspaper and dealing directly with it. Instead, you can straight away take instant access to Myadvtcorner. Its media department has complete access to the latest rates of each category of Business Line ads. In case there are any discounts, these are passed on to the advertiser free of charge.
You can also simply take three easy steps to do it yourself: 1. Choose the newspaper, 2. Create your ad, then 3. Confirm the dates with the payment and confirm their release instantly.
So go head and pick up the Business Line for better business.